Our guest for the August 4th edition of PlayMakers Talk Show: Sherif Mityas, CEO, Brix Holding, LLC
Sherif Mityas, CEO, Brix Holding, LLC
Sherif Mityas has more than 25 years’ experience in the retail and hospitality sectors in both senior consulting and executive industry roles. He currently serves as the Chief Executive Officer of the BRIX Brands portfolio, a leading restaurant investment group with over 350 locations across multiple brands including Friendly’s, Red Mango, Orange Leaf Frozen Yogurt, Smoothie Factory+Kitchen, SouperSalad and Pizza Jukebox.
BRIX Holdings, LLC is a Dallas-based, multi-brand franchising company specializing in foodservice chains with superior products within better-for-you segments.Their mission is to provide superior franchise opportunities focusing on brands that are both attractive to the rapidly expanding single-unit owner/operator franchise market and have the potential to grow into national and international award-winning chains.
Prior to his current role, Sherif served as the Chief Experience Officer for TGI FRIDAYS with oversight for the Brand’s Strategy, Marketing, Innovation, and Digital efforts and as the Chief Executive Officer for Hollywood Video/Movie Gallery and Game Crazy chains.
As a strong advocate for driving change, diversity and a strong culture across the organizations he has led, Sherif has been recognized as one of the top 10 innovators in the restaurant industry by Nations Restaurant News, CXO of the year by D Magazine and one of DFW’s Most admired CEOs in 2023 by the Dallas Business Journal.
Phone: (214) 432-5622
Host Steve A Klein, Guest Sherif Mityas